The Physiology of Beauty.

From the National Gallery, in London:

Neuroscientists have discovered that looking at a beautiful artwork can increase the blood flow to the part of the brain associated with pleasure by as much as 10 per cent.
 
Join us on 16 April, when we will be holding a group discussion on emotional responses to paintings, such as this Willem van de Velde: http://bit.ly/1JDfEXD

As for me, when I see beauty I seldom stop to notice what it's doing to my brain. I'm too busy with my heart.